What’s All The Personal Branding BS about?
The personal branding myth has become quite popular with MOR Vacations affiliates. Many think that a website with video is personal branding, but it’s just a myth. The myth has many confused, few even understand personal branding.
In February, 2007 I coached one of MOR Vacations prominent affiliates who wanted to know how I was winning all the sales awards and staying on the top sales list. As much as I’d wanted to share everything I know with him, I could only share that it was about personal branding and that video was the best option to develop that brand. He was just missing one key thing, years of equity required to develop that brand.
Top personal brands are everywhere. Real Estate, TV, Basketball, and even communications. Who instantly comes to mind when you think of these subjects? Trump, Oprah, Jordan, and Regan, right? How does it happen? Years of personal branding building.
Donald Trump began building his brand as a child. His fathers office became the place where he built with wood blocks. It didn’t hurt that his Dad was in the real estate business. He’s now knows as “The Trumpster” and you can now “Trump” the competion. He’s my favorite billionaire to watch.
Everyone starts somewhere. The first project that allowed Trump to begin the process was turning a Manhattan hotel into a shiny gem. This allowed him to develop a reputation, which today allows him to develop real estate all over the world. It’s taken years, but it does pay off.
I’ve been personal branding since 2002. People often tell me I’m “everywhere”. This is a part of my personalbrand. What’s is personal branding? It’s about building a track record. It’s about being the first name that comes to mind when you think of a topic. It’s about developing your reputation.
The more you learn about personal branding, the more you’ll see how MOR Vacations affiliates are confused about personal branding. You’ve GOT to be Unique. Yet, each website and message for MOR Vacations is basically the same.
To be successful with personal branding it must be unique, consistent, understandable, focused and you must be able to provide a solution that the market requires. I specialize in marketing for home business owners. In my MOR Vacations business, 80% of my coaching time is spent training my team members to be the best MOR Vacations marketers.
Many have fallen for the Personal Branding, YouTube, and Google Adwords marketing plan. It’s a shame as they are not trying to make a profit from their MOR Vacations business. They have become Just another MOR Vacations affiliate.
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